Microsoft Won't Beg or Steal; Will Borrow to Buy Yahoo


Microsoft CFO Chris Liddell told Wall St. analysts the company would likely borrow to pay for the cash portion of its Yahoo bid. That's a first in the company's history. The half-cash, half-stock offer is $31 per share.

Microsoft has a huge war chest, approximately $21 billion at year end.

It's not as if Microsoft couldn't fund the cash portion without borrowing any money. The cash-rich company definitely won't have to beg for the loan.

So what's the exact amount Microsoft will borrow? It's anybody's guess.

The need for capital, though, won't subside if or when the bid is accepted. As Kevin Johnson, Microsoft President, Platform and Services, noted in the initial conference call, "There are a few key dynamics in the online advertising industry that I think are worth noting. First, this is a business that has scale economics in a few key areas; scale economics in search and ad serving and scale economics and the capital needed to support these areas, CapEx for data centers, servers and infrastructure."

Who ever said Web 2.0 has low barriers to entry? Not the search engine CEOs who claim competition is just one click away.

About the author

Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.

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