Super Bowl Advertisers Fumble on SEO

The advertisers who spent millions on TV airtime during Super Bowl 42 should have spent a little more of their budget on SEO, it seems. While many showed a marked improvement in SEO strategy over last year, there is still much room for improvement. In today's SearchDay, "Rating the Super Bowl Advertisers' SEO Record," Chris Boggs examines the search engine placement of many of this year's TV advertisers, and finds most to come up lacking. Yesterday, in "Super Bowl XLII Ads – Where's the URL?," Chris found that many of the ads didn't even show the company's URL well. Weigh in with your thoughts on this year's ads in the SEW Forums.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.