SEW Experts: The 411 on Local Search Data for Business

When incorrect listing information for your company finds its way into the local listing database of some data provider, it can start spreading like wildfire from local search site to local search site. In today's Vertical Challenge column, "The 411 on Local Search Data for Business," local search expert Gregg Stewart tells you how to keep your business' data accurate, and prevent your local search sales leads from going out the window.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.