SEW Experts: Tracking and Analytics 101

The lack of uniform analytics definitions creates problems for marketers. In today's SEM Crossfire column, "Tracking and Analytics 101," Frank Watson offers some basic definitions to get started on a conversation about using Web analytics for your search campaigns.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.