SEW Experts: Microsoft Responds to Yahoo: a Micro, Who Cares?

Who wins or loses the Microhoo battle won't change the mission of most search marketers: helping clients or employers acquire leads and customers, and generating online sales. In today's Search Engine WarGames column, "Microsoft Responds to Yahoo: a Micro, Who Cares?," Kevin Heisler recounts last night's industry meet-up in New York.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.