Amidst all the secret talks of mergers and deals between the top search players, AOL and IAC have agreed to a distribution deal. AOL will publish local content and pay-per-click ads from Citysearch across the AOL network. Content will include editorial reviews, user reviews, merchant videos, and photos, to be distributed on sites like AOL CityGuide, AOL Local Search and MapQuest.
Citysearch gains targeted inventory and reach for their advertisers, and AOL gets Citysearch content and a share in the ad revenue.
“AOL has the largest local online network and this partnership gives us the ability to enhance our local experience, expand our reach by incorporating Citysearch's rich local content in our numerous local sites and improve monetization of our local properties through Citysearch's local advertising network,” John Kannapell, SVP of AOL Search, said in a statement. “The combination of the enhanced content and reach into new markets will also increase the premium local advertising inventory available to advertisers through Platform-A.”