Adult Films Vivid Asks Google, Yahoo to Protect Kids

Vivid CEO Steven Hirsch, speaking at Yale University, will call on Google and Yahoo to take measures to keep explicit material from children, according to a company press release.

Regarding his upcoming address to graduate business students during Sex Week at Yale, Hirsch stated: "Responsible companies in the adult industry such as ours have done a great deal to deter minors from accessing adult material."

"None of the search engines and portals, but particularly Yahoo and Google, has taken any significant steps in this direction. Vivid will work with any company that is ready to make it much more difficult for children to be exposed, even inadvertently, to material intended only for adults. This is not about First Amendment rights, it is about protecting children," according to Mr. Hirsch.

An interesting move given the failure of the .xxx extension over the last few years. But a way to effectively keep children away through some advanced filtering is something that needs to be developed with the growing reach of the web. How this develops will be worth tracking.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.