Vivid CEO Steven Hirsch, speaking at Yale University, will call on Google and Yahoo to take measures to keep explicit material from children, according to a company press release.
Regarding his upcoming address to graduate business students during Sex Week at Yale, Hirsch stated: "Responsible companies in the adult industry such as ours have done a great deal to deter minors from accessing adult material."
"None of the search engines and portals, but particularly Yahoo and Google, has taken any significant steps in this direction. Vivid will work with any company that is ready to make it much more difficult for children to be exposed, even inadvertently, to material intended only for adults. This is not about First Amendment rights, it is about protecting children," according to Mr. Hirsch.
An interesting move given the failure of the .xxx extension over the last few years. But a way to effectively keep children away through some advanced filtering is something that needs to be developed with the growing reach of the web. How this develops will be worth tracking.