SEW Experts: The Great Nofollow Link Debate of '08

What started as a way to stop comment spam three years ago has turned into one of the most controversial topics in search. In today's SEM Crossfire column, "The Great Nofollow Link Debate of '08," Chris Boggs discusses the evolution of the "nofollow" attribute and its impact on SEO and link building.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.