Seven reasons to slip over to Islington for SES London

Let's say you're a savvy, seasoned search engine marketer. You can easily send some of your junior staff members to Search Engine Strategies London, which is being held next week at the Business Design Centre. So, why would you want to slip over to Islington for a few days to attend SES London yourself?

Let me give you seven serious reasons:

1. Keynote Roundtable: The Changing Search World. This session on Wednesday, Feb. 20, at 9:00 a.m., will discuss the global impact of Microsoft's recent bid for Yahoo! Following an introduction from Nick Carr, author of The Big Switch, Rewiring the World, From Edison to Google, Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch, will host a panel of leading industry analysts and search experts that includes: Mike Grehan, SES London Co-Chair and Founder and CEO, Searchvisible Ltd.; Steven Kaufman, SVP Media Director, Digitas; Bryan Eisenberg, Co-Founder, Future Now Inc.; and Erica Schmidt, Global Director of Search, Isobar. Watch the Associated Press video interview of Kevin Ryan on Microsoft's Yahoo bid.

2. Opening Keynote: Fredrick Marckini, Chief Global Search Officer, Isobar. Fredrick founded iProspect and is recognized as a leading expert in the field of search engine marketing. He is speaking on Tuesday, Feb. 19, at 3:30 p.m. Fredrick has authored three of the SEM industry's earliest books, including Secrets to Achieving Top-10 Positions (1997), Achieving Top-10 Rankings in Internet Search Engines (1998), and Search Engine Positioning (2001). If you want an idea of what he'll be talking about, read "Fredrick Marckini iProspect Exclusive SEO Interview with Dan Horton."

3. Orion Panel: Universal, Blended and Vertical Search. This panel of industry gurus is being held on Tuesday, Feb. 19, at 4:45 p.m. Moderated by Kevin Ryan, the speakers on this panel include: Andrew Goodman, Principal, Page Zero Media; Adam Lasnik, Search Evangelist, Search Quality Team, Google; Mike Grehan; and Jeff Revoy, VP Yahoo! Search and Social Media, Yahoo! Europe.

4. Orion Panel: All Star Analytics Team. This panel of thought leaders is being held on Tuesday, Feb. 19, at 1:30 p.m. Moderated by Kevin Ryan, the speakers include: Brian Clifton, Head of Web Analytics, EMEA, Google; Bryan Eisenberg, Co-Founder, Future Now Inc.; Steve Jackson, Senior Consultant, Web Analytics & Search Marketing, SATAMA, & International Co-Chair, Web Analytics Association; Jim Sterne, Target Marketing & Chairman, Web Analytics Association; and Ian Thomas, Director, Customer Intelligence, Microsoft Advertiser & Publisher Solutions. To get a flavor of the session, read Christine Churchill's blog post, "A Chat with Analytics Guru Jim Sterne."

5. Searcher Behavior Research Update. This session is being held on Wednesday, Feb. 20, at 4:00 p.m. Moderated by Jon Myers, Head of Search, MediaVest, speakers include: Piers Stobbs, Vice President, ComScore Europe; Erica Schmidt, Global Director of Search, Isobar; Dr. Jon Dodd, Co-founder and Managing Director, Bunnyfoot; and John Marshall, CTO, Market Motive. For a preview of what one of the speakers plans to say, read Simon Heseltine's blog post, "SES London 2008 Interview - Piers Stobbs." Or read Massimo Burgio's blog post, "Pre-SES London interviews: Piers Stobbs, comScore."

6. My SEM Toolbox. This session is being held on Thursday, Feb. 21, at 2:15 p.m. Several search marketers share a variety of tools and services they find useful in performing SEO and SEM. Moderated by Mike Grehan, speakers include: Thomas Bindl, Founder and CEO, Refined Labs GmbH; Maxime Grandchamp, President, Trellian Europe; and Bruce Clay, President, Bruce Clay, Inc.

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7. News Search SEO. This session is being held on Wednesday, Feb. 20, at 10:30 a.m. Moderated by Anne Kennedy, Manager, Managing Partner, Beyond Ink, speakers include: Lee Odden, CEO, TopRank Online Marketing; Tim Gibbon, Director, Elemental Communications; and me. For a preview of what one of the speakers plans to say, read Lee's article, “SES London: News & Blog SEO, Reputation Management.”

As the title of Lee's article indicates, there are a lot more than seven reasons to attend SES London. I should disclose that Search Engine Strategies London is a client. So, don't take my word for it.

Read Lisa Barone's blog post over at BurceClay.com, “Gearing up for SES London!” She lists 16 sessions that “we think will give you the most bang for your SEO buck,” including all seven of the sessions listed above.

Or watch Mike Grehan's video clip on YouTube, which covers his take on the highlights of the upcoming Search Engine Strategies London conference.

So, you should give serious consideration to slipping over to Islington for a few days.