Search Headlines & Links: February 20, 2008

Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • Search Engine Strategies London – Day Two
    Search Engine Strategies London has wrapped up Day Two and the 2,000 attendees have adjourned until this morning. Meanwhile, the bloggers, videographers and photographers covering SES London have posted another batch of blog posts, YouTube videos and Flickr photos.
  • Google Tightens Restrictions on AdWords Display URLs
    Beginning April 1, Google will no longer make exceptions to its policy requiring advertisers to match the display URL in an AdWords ad to the landing page to which it leads.
  • Microsoft-Yahoo Fight Heats Up
    Microsoft's unsolicited bid to acquire Yahoo is heading down an unpleasant path. This week, Microsoft is reportedly undertaking a proxy fight, sending letters directly to shareholders to garner enough support to oust Yahoo's board of directors and replace them with a merger-friendly board.
  • SEW Experts: Landing Page Optimization for SEM: Design and Execute
    As a search marketer, you need to understand landing page optimization because it impacts your results. Higher conversion means a bigger impact for everything you do with search, and the availability of more dollars to invest back into search marketing.

Headlines & News from Elsewhere:

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.