SEW Experts: Social Media and Online Commerce: Birth of Socialommerce

With all the media attention focused on Microsoft's not-so-friendly takeover bid of Yahoo, a below-the-radar acquisition target proves why social commerce is the future of search. In today's Brand Equity column, "Social Media and Online Commerce: Birth of Socialommerce," Erik Qualman discusses rumors that Google is in talks to acquire Facebook competitor and global social network, Bebo.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.