SEW Experts: SEO Site Clinic: American Express

You'd expect large companies to adhere to basic best practices in SEO, usability and accessibility. But you'd be wrong. In today's au Natural column, "SEO Site Clinic: American Express," Mark Jackson discusses ways in which the site is in need of SEO help, so that we can all learn from their mistakes.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.