Yahoo to Allow Publishers to Improve its Search Results

Yahoo Open Search - Yelp In another move toward openness, Yahoo is creating a platform to allow site owners to create plug-ins that its visitors can add to their Yahoo search accounts to see enhanced listings from that publisher in Yahoo Web search results. The plug-ins are intended to expose structured information, and provide more deep links into a site, images, or ratings and reviews, for example. In today's SearchDay, "Yahoo Opens Up Search Results," we'll take a closer look at the move.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.