Google Maps User Reviews to Neighborhoods: Google Rat Pack!

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Google Lat Long Blog announced Google Maps and Google Earth teaming up to provide User Reviews and refinement by Neighborhood in local search results.

Move over Frank Sinatra, Dean Martin, Sammy Davis Jr!

Start spreadin' the news. There's a new Google Rat Pack in town.

That's right. As Bubby's restaurant will soon find out local search lives and dies by user reviews. It's not all about the stars, bubby.

Ramsay's Kitchen Nightmares USA
, Rocco Dispirito, and Anthony Bourdain never had to deal with the wrath of Googlers.

Ratz n the Hood. It's enough to make Iron Chefs yelp.

Yup - Yelp reviews can be found in Google Maps along with Zagat, CitySearch and UGC so restaurant owners: Start bribing your favorite Yelpers, Zagatics, CitySearchers, Gothamists and Gawkers.

From the search results for Pinkberry in New York, all traces of rat infestation have been removed from the Google Maps local search results. (Not so in the Google SERPs - keyword "pinkberry rats" - where the popular yogurt shop's rat infestation will live in infamy.)

Kudos to Pinkberry for their stellar online reputation management - or for just being lucky.

SEOs of the World unite in thanking Google for unearthing a gold mine of online reputation management opportunities.

About the author

Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.

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