7 Ways Brands Can "Get Social"

Many brands are wary of exposing themselves on social media sites, but as anyone who's been involved in social media for more than five minutes knows, they're too late. In today's SearchDay, "The Role of the Brand in Social Media Marketing," Userplane's Mike Jones shares seven social marketing tactics to help your brand "get social" and join the conversation:

1. Boost the Fun Factor
2. See the Forest and the Trees
3. Widgets are Welcome
4. Conversation is King
5. Engage
6. Research and Listen
7. Don't Go It Alone