No Brokeback With Google Health

The launching of Google Health last week and Microsoft's existing HealthVault, offers a serious benefit for access to people's health records thouigh it also opens a Pandora's Box of privacy issues.

Who should control the depository of such information - Microsoft and Google seem to want the job - giving it to the government would not necessarily be a good thing.

Google CEO Eric Schmidt in his keynote presentation at the Healthcare Information and Management Systems Society conference (HIMSS) explains the intent of the company's new product..

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.