Load Time Impacts Google Quality Score

A member over at WebmasterWorld found that web page load time is now a factor in Google's Qulaity Score for AdWords.

This was started last month and may be the one thing people have been overlooking when examining what impacts their QS numbers.

The big question is does Google set a table or range or is this fastest to slowest for ranking impact?

Discussion of this has been started at the SEW Forums as well.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.