AdWords Annouces, Explains Load Time Usage In Quality Score

The Adwords blog just announced the details of the inclusion of page load times in calculating Quality Score. This is an important announcement for all AdWords advertisers as it is a direct impact on your pricing.

We have been discussing it in the forums and was told about the announcement by the Google AdWords Rep who posts on the forums giving Google help.

Their stance is "users have the best experience when they don't have to wait a long time for landing pages to load" and that many possible infractions take added load times. Always looking out for the users.....

The help guide states "we evaluate your load time relative to the average in your server's geographic region."

What that exactly means should be more detailed. What happens if a particular region just has slow times and you are impacted by that? Would finding a slower overall region help fast loading sites? Would moving to a slower region for that matter help a slow site?

Could this create situations that competitors could take advantage of... is there a slow speed hack yet to be created? Is this a Pandora's Box of troubles yet to come?

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.