SEW Experts: Every Picture Tells a Story: Non-text Contextual Ads

Like contextual text ads, image ads must distract the user and sell a product quickly. In today's Content Advertising column, "Every Picture Tells a Story: Non-text Contextual Ads," David Szetela gives four examples of image ads that accomplish this with varying degrees of success.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.