Online Reputation Management Crisis? Preparation Is the Key

In many cases, a reputation management campaign can take months to complete. Addressing underlying issues and replacing negative content with more favorable pages takes time. But by being prepared ahead of time for a reputation management crisis, you can cut down that time considerably, and get more immediate results. In today's SearchDay, "Online Reputation Management Requires Cabinet War Rooms," Greg Jarboe shows how intense preparation helped Winston Churchill win the war, and it can help you deal with a sudden reputation management crisis.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.