Teddy Cowell video interview at SES London 2008

I interviewed Edward "Teddie" Cowell of Neutralize (*\*) at the Search Engine Strategies London conference in February.

Cowell recaps his comments during the organic listings forum, focusing on philosophical scuffles between the white hat / black hat crowds, content update frequencies, linking techniques and the uses and abuses of nofollow.

Teddy also talks about the Neutralize / eConsultancy 2008 UK Search Marketing Benchmark Report and encourages UK SEM's to take part.


Teddy Cowell, Neutralize, SES London 2008, Organic Rankings

Cowell heads up the Neutralize team of enterprise search engine marketers. Introduced to the Internet in 1996 while working for MSN during the launch of Internet Explorer 3 in the U.K., he then moved on to work for BNP-Paribas (the fourth largest investment bank in Europe), and up until September 1999, he specialised in Internet-based technology and the research of growth Internet businesses and business models.

Teddie co-founded Neutralize in 1999 and has since established an industry reputation for thought leadership, best-practice techniques and highly effective SEO approach with large, dynamic websites for clients like Nestle, SkyBet, Black and Decker, London Stock Exchange, and CNET.

Watch my video interview with him on the SES Conference Expo channel on YouTube.