At Search Engine Strategies London last month, I interviewed Kevin Ryan, VP, Global Content Director, Search Engine Strategies & Search Engine Watch, about the UK event as well as asking him for a preview of SES New York 2008, which starts next week.
Kevin talks about big-picture sessions versus tactical sessions, and how he structures SES conferences to address attendees' needs in both areas. He expands on these topics in his column, SES New York and You, which was posted this morning.
While in London last month, Kevin looked ahead to SES New York, which starts on St. Patrick's Day -- a significant holiday for a lad named "Ryan." Oh, he also talks about the Universal Search panel -- a significant topic for anyone in the industry.
Kevin Ryan at SES London 2008 on All Search Great and Small
In case you didn't already know this, Ryan is a seasoned industry veteran. His former roles include vice president, interactive media, for the Interpublic Group agency; Wahlstrom Interactive; and CEO of Kinetic Results, a 2006 Advertising Age top 20 search engine marketing firm.
Ryan recently founded a strategic consulting firm, Motivity Marketing, and has written over 200 articles on search and interactive marketing as search editor for iMedia Communications, a trade publisher and event producer serving the interactive media and marketing industries. His former client roster includes notable brands such as Rolex Watch USA, State Farm Insurance, Farmers Insurance, Minolta Corporation, Samsung Electronics America, Toyota Motor Sales USA, Panasonic Services, and the Hilton Hotels brands.
Additionally, Ryan has volunteered his time with the Interactive Advertising Bureau (IAB), Search Engine Marketing Professional Organization (SEMPO), and several regional nonprofit organizations.
While others have interviewed him before, this is the first time that I've interviewed Kevin for the SES Conference Expo channel on YouTube. Check it out.