SEW Experts: Defining Yourself Through Search

Your online persona is defined by what shows up in the search results. What do the SERPs say about you? In today's SEM Agency Issues column, "Defining Yourself Through Search," William Flaiz shows that personal reputation management is just as important to a business professional as corporate reputation management.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.