Lee Odden, the CEO of TopRank Online Marketing, spoke at the News Search Engine Optimization as well as the Blog & RSS Search Engine Optimization sessions at SES London 2008. He also moderated the one that I covered in "Online Reputation Management Requires Cabinet War Rooms."
In his spare time, he did a video interview with Adam Lasnik of Google, posted photos from SES London, and covered the "Beyond Linkbait: Getting Authoritative Online Mentions" session on his Online Marketing Blog.
Somewhere in the middle of all this, he found time to be interviewed for our new SES Conference Expo channel on YouTube.
Lee Odden, TopRank Online Marketing, at SES London 2008
For those of you who haven't met him yet, Lee Odden is a 10+ year Internet marketing veteran and of TopRank Online Marketing. Recognized by MarketingSherpa and topseos.com, TopRank helps Fortune 500 companies with Internet marketing consulting, training, and implementation services.
Lee has been cited in numerous books and industry publications, including The Economist and DM News on the topics of search, social media, and online public relations. He also publishes the Online Marketing Blog, ranked as one of the top 10 marketing blogs online by Advertising Age.
Lee is a regular speaker at Search Engine Strategies, WebmasterWorld Pubcon, DMA Annual Conference, Media Relations Summit, PRSA International Conference, and Mediapost's Search Insider Summit. At SES New York 2008, he's speaking at the session, Beyond Linkbait: Getting Authoritative Online Mentions, and will be moderating the Podcast & Audio Search Optimization session.