Liana "Li" Evans of KeyRelevance spoke at three sessions during last month's Search Engine Strategies conference in London: Images and Search Engines, Social Search Overview, and Search Marketing in Regulated Industries.
When she wasn't speaking, Li was blogging about the event for Search Marketing Gurus, one of the event's 10 media partners, saying, "SES London 08: The Best SES in a Long Time." Oh, she was also taking about 300 photos, winning one of the prizes in our Flickr photo sharing awards for SES London 2008.
Liana Evans, KeyRelevance, on SMO at SES London 2008
If you haven't encountered Li Evans yet, she is the director of Internet marketing at KeyRelevance. Since 1999, Li has been active in the search marketing arena, becoming well-versed in all avenues of search marketing, with a particular focus on natural search optimization, vertical search, social media, and word-of-mouth marketing. She has also become well-versed in areas of the retail industry that are regulated by the FTC.
Li helped to design, plan, and implement an Internet Retailer 500 company's efforts into natural search optimization, totally revamping out-of-date navigation and site architecture, with very successful results. Since 1992 Liana has been active in the technology fields, being both a well-versed programmer and database programmer/designer, which lends well to her technical expertise in dealing with large-scale retail sites and their dynamic natures.
Li will also be speaking at SES New York 2008 about Successful Tactics for Social Media Optimization (SMO) and Images & Search Engines. And she's already shared 9 Networking Tips to Use at SES NYC or Any Conference at Search Marketing Gurus.