Andy Weatherwax, a Partner and the Director of Search Operations at Global Strategies Intl., spoke at the Big Site, Big Search session at SES London 2008, which looked at the problems and solutions unique to those running big sites or from big companies and brands.
I interviewed Andy about the session, which tackled tough questions like: "How do you cope with doing search engine optimization for a company with tens of divisions, hundreds of products, thousands of web pages and seemingly no way to bring order to the chaos?" and "Where do you begin with the SEO process?"
Andrew Weatherwax Global Strategies Intl. at SES London 2008
If you don't know him yet, Andy Weatherwax is a founding partner of Global Strategies International (GSI) and has served as embedded search consultant on accounts including Nokia, BP, Cisco and Kodak. A specialist in the area of enterprise CMS configuration and Consumer Intent Modeling, he is currently working with clients and their agencies to leverage search in the marketing mix.
Prior to Global Strategies, Andy was owner of BrainBug Internet Marketing, an award winning digital marketing consultancy providing online marketing strategy for clients including MetLife, Konica Minolta, Pfizer, WebMD and Priceline. In 2003, he was contracted by Position Technologies to develop the user experience design for Yahoo/Overture Site Match and Site Match Exchange.
A frequent speaker at industry conferences, Andy has been involved in online marketing since 1995. He has been the recipient of many prestigious awards for digital design including the Codie Award.
When he is not working, Andy can be found off-shore sailing or playing music. He holds a Bachelor of Fine Arts in Jazz Studies from the Hartt School of Music.
You can view other video interviews from SES London 2008 at the Search Engine Strategies Conference & Expo channel on YouTube.