SEW Experts: To Rewrite or Not to Rewrite...That is the Question

While URL rewriting can have SEO benefits, it can also cause more SEO problems if it's done hastily, or incorrectly. In today's Organic Search Engine Optimization column, "Dynamic URLs: To Rewrite or Not to Rewrite...That is the Question," Mark Jackson outlines the pros and cons to consider before making a change.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.