SEW Experts: Uncovering the Real Universal Search

There appears to be a lot more non-text results showing up in Google searches than many people expect. The effects this will have on searchers, and advertisers, may be a bit disturbing to some. In today's Searching for Meaning column, "Uncovering the Real Universal Search," Kevin Ryan looks at some new data on universal search that comScore shared at SES New York.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.