SEW Experts: Link Building from the Heart: Giving to Get

Traditional marketers and PR folks have been using good deeds for marketing purposes for years; so why not online marketers? In today's Link Building column, "Link Building from the Heart: Giving to Get," Justilien Gaspard shows how giving back to your community on a local, national, or even international level is a great way to build links.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.