Lifetips Escalator Pitch, SES NY 2008

Byron White, the president and founder of LifeTips, helped us launch a new feature at SES NY 2008: The Escalator Pitch. The brainchild of Kevin Heisler, the Escalator Pitch is like an elevator pitch – except the escalators at the Hilton New York moved much faster than the elevators.

Lifetips Escalator Pitch, SES NY 2008

Byron White is the president and founder of He is an active speaker at various Search Marketing conferences and co-hosts the weekly LifeTips radio show on WebMasterRadio.FM every Wednesday at 5 PM EST. Byron's entrepreneurial success has been well documented in Inc. magazine, Adweek, The Boston Globe, The Boston Business Journal, Portfolio Magazine and numerous other publications.

Find out everything you need to know about LifeTips, a content design and development company with more than 500 freelancers, in about 30 seconds.

You can find other Escalator Pitches from SES NY 2008 on the Search Engine Strategies conference and expo channel on YouTube.

About the author

Greg Jarboe is president of SEO-PR, which provides search engine optimization, public relations, video marketing, and social media marketing services. He's the author of "YouTube and Video Marketing: An Hour a Day," a faculty member at Rutgers University and Market Motive, as well as a frequent speaker at SES conferences.