Twitter: Welcome to my Google Nightmare

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Twitter may give Google a run for its money. Twitter's one more way, though, that Google knows everything about you. Speak now, and Google listens.

That may not be good for business. Yours, not Google's.

In the past, IM conversations and text messages were private.

Now Twitter has made text messages public.

If you don't believe me, change your Google search preferences:

Go to Google.com - Preferences
SafeSearch Filtering
Do not filter my search results.
Save preferences.

Then do a site search (the Google "search-within-a-search" that now appears in a box below some Web sites) and search Twitter for your choice of inappropriate language, unfortunate insults, or bad behavior. Type in "site:twitter.com (fill in the blank)."

Yahoo's striving to make search more resemble the Semantic Web. Google's indexing it. Either way, Twitter's the Romper Room of chat rooms -- preschool with money. That's the subject of this week's SearchEngine WarGames.

Read now - or forever pay your online reputation management consultant.

About the author

Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.

To contact current Search Engine Watch editorial staff, please click here.