The Smartest Marketer at SES New York?

Here's a tough question: Who's the smartest marketer of the 8,000+ attendees at SES New York?

My first nomination: Jennifer Laycock who did a terrific training session post-SES and spoke eloquently at the conference.

What caught my eye during the conference: a ripped-from-the-headlines post-click search retargeting campaign that Search Engine Guide did during the height of the Eliot Spitzer scandal - and the topic everyone was cracking jokes about during panels and at the bar(s).

I was on Graywolf's blog and clicked thru to a New York Times article and here's what appeared, courtesy of Casale Media.

Who cares about contextual relevancy when your ads appear on the #1 story in the New York Times?

More important, who's your nomination for the smartest marketer at the show?


About the author

Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.

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