Google Launches YouTube Insight - Google Analytics Lite

Today Google video search engine YouTube launched a free Web analytics tool.

Think Google Analytics Lite: it's essentially a way to see how popular a video is over time combined with a global map that shows where it's popular.

The map? It's identical to Google Analytics. Hmmm, wonder if it will ever be integrated into the Google Analytics platform?

Google announced the tool in a blog post after midnight EDT stating Insight enables anyone with a YouTube account to view "detailed statistics" about the videos they upload.

So what insights will YouTube Insight provide?

1. how often a video's viewed in different geographic regions
2. how popular it is relative to all videos in a market over a period of time
3. how long until a video becomes popular (the fuzziest of fuzzy metrics)
4. what happens to video views as popularity peaks

What happens to video views when popularity peaks?

They go up? Then they go down?

If anybody knows for sure, ping me.

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About the author

Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.

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