SEW Experts: The SEO Copywriter: Wordsmithing the Web

Combining both technological know-how and a strong command of the written word, agency SEO copywriters are the front-line troops of any SEO initiative. In today's SEM Agency Issues column, "The SEO Copywriter: Wordsmithing the Web," William Flaiz writes an ode to these front-line troops of any SEO initiative.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.