Mobile search and advertising company Medio Systems has announced the launch of a new content partnership. The Medio Mobile Content Partner Program will add high-quality content to the over 300 existing feeds on Medio by signing companies who are strong in a given niche.
The content program will complement Medio uSearch, the company's universal search offering, available later this year. Medio says uSearch will simplify mobile search by enabling users to quickly find the on- and off-deck content from a single search box. Personalization and analytics technologies will power this new mobile search service.
"The Medio Mobile Content Partner Program is the first step in creating the most intuitive, user-friendly universal search experience available," said Brian Lent, CEO of Medio Systems. "We have enlisted category leaders to provide the information that mobile users want. The caliber of these partners is a strong indication that our universal search will provide the best content experience in mobile."
Medio has been making significant headway into the mobile content industry. Last October, CBS chose Medio for mobile search and advertising capabilities on its mobile sites. And in March 2007, Medio launched a mobile PPC text ad platform.