Work With Your IT Staff, Not Against Them

If you're like most in-house or agency SEOs, you've had your share of challenges with convincing the IT department to implement your SEO-related changes. The traditional approach is for an SEO to make a very specific request to IT, then IT meets, discusses it and rejects it for various reasons. Then the SEO grumbles in frustration.

In today's SearchDay, "IT Roadblocks? Try Some In-house SEO Training," Jessica Bowman outlines a better plan: in-house SEO training for IT staff. By equipping IT with SEO knowledge, they can truly understand the problems that search engines face with your site, and then come up with their own solutions that are technically feasible (and they are willing to implement).

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.