SEW Experts: Leveraging Traditional Media Placements in an Online World

Online media and Internet-based search continue to grow at the expense of their offline counterparts, newspapers and magazines. Because media placement options are continuously growing, smart local marketers need to leverage this major transformation of how people consume media in some creative ways. In today's Vertical Search column, "Leveraging Traditional Media Placements in an Online World," local search expert Gregg Stewart explains that fragmenting media options will continue to force smart marketers to stitch together sales opportunities from an ever-increasing number of sources.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.