SEW Experts: Keep the Lines of SEO Communication Open

In large organizations, development teams don't always retain what they've learned about SEO. Without regular communication about SEO issues, you're destined to repeat past mistakes. In today's Big Brand Search Marketing column, "Keep the Lines of SEO Communication Open," Aaron Shear discusses the importance of training your employees about SEO.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.