SalesForce, Google "Deep Integration" May Improve Google Analytics

Tech Crunch reported the soon to be launched "deep integration" of SalesForce and Google which they see as SalesForce selling Google services though their apps.

But the bigger part of a deep integration to me would be the combination of Google Analytics with SalesForce. This integration would allow people to track conversions offline and bring GA current with the most advanced analytics packages that are already doing this, though the ability has been available to manage AdWords accounts from inside SalesForce since last year.

Though Tech Crunch's earlier comments, on the SalesForce partnership started last year, contributes another benefit - Google gets a sales team for the offline apps.

The speculation will be answered when SalesForce makes their announcement Monday.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.