First of all, a tip of the cap to Drew Kerr over at Four Corners Communications for emailing me about a new post by Mark Glaser on the MediaShift weblog at PBS, which is entitled, "The Social Press Release: Multimedia, Two-Way, Direct to the Public."
Mark interviews Laura Sturaitis, senior vice president of media services & product strategy for Business Wire, Andy Beal, a marketing consultant who writes the Marketing Pilgrim blog, and others about the evolution of press releases.
Mark also includes links to a number of articles on the topic, including: Is the Social Media Press Release a Meatball Sundae? and The 100th Birthday of the Press Release at Search Engine Watch at Search Engine Watch.
Mark's post is a fair portrait of the social press release -- warts and all.