SEW Experts: Standards? We Don't Need No Stinkin' Standards!

The SEO community has been foaming at the mouth lately over whether or not we need standards for the industry. In today's SEM Agency Issues column, "Standards? We Don't Need No Stinkin' Standards!," William Flaiz says that we don't need SEO standards to define our operation for us; we simply need to hold ourselves to a higher standard of business.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.