Microsoft To Use Domain Age in SEO Ranking

Our industry's leading authority on search patents Bill Slawski found another interesting patent submission. Apparently Microsoft is looking at, if not using, domain age as an algorithm factor.

This has been discussed in conversations in many forums and no doubt this new information will start them up again.

The idea that new domains will have to overcome this hurdle is a factor that marketers will have to consider when developing sites. Also the impact of inbound links based on age of referring sites will also come into play.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.