Rubicon Enters Free Ad Server Arena

Rubicon is the next ad serving company to enter the free services arena, the company announced.

"Ad Network Ad Server is compatible with more than 300 ad networks--including Google's AdSense and the Yahoo Publisher Network, as well as networks with CPC, CPM and CPA-based pricing. The platform offers publishers the ability to serve and track ads across multiple networks, with a point-and-click dashboard interface that allows them to pull performance reports from each network," MediaPost reported.

Frank Addante, CEO of the Rubicon Project, told MediaPost that because "the platform spans multiple networks that makes it a formidable Google Ad Manager challenger".

"We've created an ad-server specifically designed for managing ad networks," Addante said. "Many of the free products like Google's Ad Manager were primarily designed to address direct sales for publishers."

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.