Rubicon is the next ad serving company to enter the free services arena, the company announced.
"Ad Network Ad Server is compatible with more than 300 ad networks--including Google's AdSense and the Yahoo Publisher Network, as well as networks with CPC, CPM and CPA-based pricing. The platform offers publishers the ability to serve and track ads across multiple networks, with a point-and-click dashboard interface that allows them to pull performance reports from each network," MediaPost reported.
Frank Addante, CEO of the Rubicon Project, told MediaPost that because "the platform spans multiple networks that makes it a formidable Google Ad Manager challenger".
"We've created an ad-server specifically designed for managing ad networks," Addante said. "Many of the free products like Google's Ad Manager were primarily designed to address direct sales for publishers."