ad:tech San Francisco 2008 gets underway today and a whole slew of announcements are expected to be made at the event. ("Whole slew" is a journalistic term meaning more than I plan to cover.)
Among this morning's announcements is one that will be of interest to search engine marketers: ABCSearch, a PPC search network, is partnering with AdWatcher, a third party service that helps small to mid-size businesses track and optimize their online advertising campaigns.
Through the partnership, advertisers in the ABCSearch network can receive extra, independent feedback on the quality and conversions of the traffic to their sites. Adwatcher will assist ABCSearch to monitor and boost traffic quality for advertisers on its network, improve campaign conversion rates and provide greater transparency.
In a social media press release, Daniel Yomtobian, president and CEO of ABCSearch, is quoted as saying, “Our intent with AdWatcher is to help our advertisers get a better picture of their campaigns and further improve their results on our network.”
It's also worth noting that ABCSearch's proprietary technology, ClickShield, identifies and removes suspicious PPC traffic across the network. ClickShield has been certified by ClickDefense, a leading tracking, optimization and click fraud detection company.