Paid Click Growth Slows, Declines in Q1 2008

Following a less-than-luster February, paid clicks were weak across the board in the first quarter of 2008, according to published reports of a report by comScore.

Google's paid clicks slowed to a growth of just 1.8% in the first quarter. While March's growth was still a year-over-year increase of 2.7%, these numbers are nothing close to the double digit growth that we've seen from Google in the past.

The news was not better for Google's competitors. In March, Yahoo was down 3.1%, Microsoft was down 15.1% and AOL was down by 2.3%.

Google releases Q1 revenues later today Thursday, April 17 at 4:30pm EST/1:20pm PST.

Related Reading:
Google Ad Clicks Up, Down and Flat in Feb., Depending on Who You Ask
Even for Google, Conversions Matter More Than Clicks
Is Google's Price Drop A Reflection Of Recent Media Coverage