Facebook Adds "Lexicon" to Arsenal: A Potent Buzz Pocket Mining Tool

Search Marketers interested in mining data about users' behavior in Facebook have a new weapon with the arrival of "Lexicon." Lexicon measures the "overall usage of words and phrases on profile, group and event Walls." Enter up to 5 terms consisting of multiple words, letters, and numbers and Lexicon returns relative community chatter levels.

Check out this Lexicon comparison of soccer, baseball, and football:

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Buzz Pocket Mining means using available tools to measure interest nodes in social communities. It's the rapidly growing little brother to classic keyword research.

Previously the best method for harvesting demographic data from Facebook was their Social PPC Ajax ad creation tool, which offers serious insight to those sizing up users for conversational marketing and social PPC.

Google's "Open Social" API will likely facilitate related techniques applied to other major and niche social sites soon. This makes understanding these types of research tools an essential learning curve for SEMs.

About the author

Marty is author of "Killer Facebook Ads" (Wiley/Sybex 2011) and CEO of aimClear, an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally. Client credits include MarthaStewart.com, Siemens, Second Life, Budget Direct, and other global brands.

He’s written extensively for respected Internet marketing trade publications and been quoted in many others. aimClear Blog has been cited as among the Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs, PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading, and listed in the AdAge Power150.

A fixture on the international conference circuit, Marty speaks regularly at Search Engine Strategies (SES). Marty founded and produces the aimClear Full Day Facebook Marketing Intensive Workshop.

He has been described as “not your typical agency type.” A “social media maverick” and “more innovator than follower.” aimClear has become internationally recognized for its work in demographic research, especially as pertains to search, Facebook, and LInkedIn.

Marty and his aimClear team specialize in paid and organic search and social online marketing. aimClear’s services include blended search and social demographic research; search engine optimization (SEO) technical and semantic audits, analytics monitoring, and consulting; pay-per-click (PPC) audits, setup, testing, and ongoing management; online reputation management (ORM) dashboard configuration and ongoing monitoring; social media marketing consulting and data-driven community management; public relations; and copywriting.