Google Engine Discussed At Popular Mechanics

Google Search Guru Udi Manber answered 20 questions over at Popular Mechanics, and they were not discussing gas mileage or horse power. The questions covered the future of search and Google's role in the industry.

Manber, "a computer science professor at the University of Arizona, then a senior vice president at Amazon and Yahoo's chief scientist, Manber is now vice president in charge of search quality for Google, where he makes sure results are engineered to the utmost (near) perfection."

Go Wildcats - I thought all the Jedi Search Knights came from Stanford!

One question's response was very interesting.

Do you find that the content on the Web is evolving to be more search-engine friendly?
It's hard to say. It's definitely still lacking. I wish people would put more effort into thinking about how other people will find them and putting the right keywords onto their pages.

Now is that a recommendation of keyword stuffing or just an instruction that specific keywords on a page influence placement?

The article is well worth the read to get an understanding of how a senior Googler sees the search space.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.