If Search Is Recession-Proof, Watch Out For Newbie Bidders

Reprise Media Partner Joshua Stylman wrote a piece about search advertising and the impending recession detailing how search should be the last advertising method to have spend cut backs. Add the fact that search is more measurable and it seems the obvious way things should develop.

In another article looking at the situation, Search Mojo warns to watch out for the newbie search marketers that could increase bid amounts with overly aggressive minimum bids.

This could be a very real problem and I will definitely be using some of their tips to counter the situation.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.