Globalization of Content Theft - A Personal Story

[This entry has been edited since its original posting. Please read the follow-up post after reading this one.]

I worked for many years to build up my expertise and reputation in online marketing. I considered my recent addition as a "By The Numbers" expert columnist on Search Engine Watch as an honor. My first column on Landing Page Neglect just appeared yesterday and I wanted the whole world to see it.

Unfortunately at least one reader and member of the Global Village did more than that. An unscrupulous so-called online marketing expert in the U.K. stole my column and posted it on his on own blog.

I have asked him to remove it. In case he does, here is a screenshot of the original entry and my comment asking him to rectify the situation.

So what are we to do in this friction-free Internet world? If stealing is as easy as cut-and-pasting, and there is no legal or financial leverage over a thief who is in another country or legal jurisdiction, then what recourse do we have?

I think that one answer may be to use the medium itself against the offenders.

It is easy to steal. But it is also easier than ever to detect such theft, and expose it. It seems like the days of public shaming are a quaint relic of yesteryear. But I vote to bring them back. We should not tolerate liars and cheats in our midst and should use the very medium that enabled the transgression to help rectify it.

Do not do business with [Name edited out] of [Location edited out] - he is not an honorable man.

Please see my follow-up post.

About the author

Tim Ash is CEO of, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and software tools to improve conversion rates. SiteTuners' visual attention prediction tool can be used on a landing page screenshot or mock-up to quickly identify major conversion issues. He has worked with Google, Facebook, American Express, CBS, Sony Music, Universal Studios, Verizon Wireless, Texas Instruments, and Coach.

Tim is a highly-regarded presenter at Search Engine Strategies, eMetrics, PPC Summit, Affiliate Summit, PubCon, Affiliate Conference, and LeadsCon. He is the chairperson of, the first conference focused on improving online conversions. A columnist for several publications including ClickZ, he's host of the weekly Landing Page Optimization show and podcast on His columns can be found in the Search Engine Watch archive.

He received his B.S. and M.S. during his Ph.D. studies at UC San Diego. Tim is the author of the bestselling book, "Landing Page Optimization."

Read more of Tim Ash's columns at ClickZ.