Last month, SEMPO selected the officers for their 2008 Board of Directors, and Chairperson Dana Todd is sharing her vision for the organization.
"Because the internet marketing industry changes so rapidly, it's becoming more important to hiring managers to know that the people they're bringing on board have more than a passing knowledge of the tactical aspects of Search Marketing. It's very learnable, but you can't take shortcuts in learning a complex science such as Search," said Chairperson Dana Todd.
Specifically, Todd wants to help search marketing practices be applied to other sectors such as online advertising, information architecture, and PR.
The Board of Directors will also focus on finding new ways to support the three primary legs of SEMPO's mission , which are education, research and global expansion. New initiatives include defining standards and best practices, building local presences, and expanding the role of the SEMPO Institute to bring a higher baseline of education to search marketers.
Todd co-founded SiteLab Interactive in La Jolla, California. The company has been integral in the launch of Newsforce, which provides new media distribution tools for Public Relations professionals.